{"title":"Shop All","description":"\u003cp\u003eEvery Bakeup Beauty product in one place — vegan, cruelty-free makeup by celebrity makeup artist Jo Baker. From \u003cstrong\u003eTarantulash Mascara\u003c\/strong\u003e and the \u003cstrong\u003eMicro Palm eyeshadow palettes\u003c\/strong\u003e to eyeliners, makeup removers, and money-saving bundles, every formula is real-life-ready and made without parabens, talc, or phthalates.\u003c\/p\u003e","products":[{"product_id":"daily-meltdown-makeup-remover","title":"DAILY MELTDOWN","description":"\u003cp\u003eOn a film set, you don't get a second chance to remove waterproof, full-coverage, stage-grade makeup gently.\u003c\/p\u003e\u003cp\u003eDaily Meltdown is Jo Baker's solution — a formula built to dissolve everything from a no-makeup day to full red carpet glam, without stripping or harsh rubbing. No panda eyes. No wasted effort. Just clean skin, in seconds.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e massage over dry skin — mascara, liner, long-wear foundation, SPF — and it breaks everything down on contact. Wipe or rinse away, no tugging at your eyes, no greasy film left behind. Gentle enough for daily use, effective enough for five coats of Tarantulash.\u003c\/p\u003e\u003cp\u003eVegan and cruelty-free.\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":42864427008167,"sku":"BDM","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/Daily_Meltdown_Makeup_remover.jpg?v=1762954744"},{"product_id":"daily-wipe-out","title":"DAILY WIPE OUT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eJo Baker preps every single client's skin with Daily Wipe Out before touching a brush. It's a micellar water that acts as a cleanser, toner, and hydrator in one — no rinsing required.\u003c\/p\u003e\n\u003cp\u003eThe auto-pump makes it completely effortless: pump, press, wipe. Your skin is prepped for flawless makeup, or clean for the night, in under 60 seconds.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":42864430645415,"sku":"BDW","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/dailywipeout.jpg?v=1747254031"},{"product_id":"pastel-eyeshadow-palette-micro-palm","title":"PASTEL EYESHADOW PALETTE - MICRO PALM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEight shades that look delicate and perform like a pro. The Pastel Micro Palm Palette was made for anyone who wants a dreamy, ethereal finish without sacrificing color payoff.\u003c\/p\u003e\n\u003cp\u003eSwipe, blend, layer — these buttery shades sit beautifully on every skin tone and go from a whisper of color to a full editorial look. Formulated by Jo Baker. Fits in your palm. Goes everywhere you do.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eImportant note: \u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003ePastel Eyeshadow Palette - Micro Palm\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncludes both eyeshadows and pressed pigments. Please see the ingredients tab \u003cspan\u003eor diagram in the product image carousel \u003c\/span\u003efor information on which shades are eyeshadows and which are pressed pigments. While colors marked as eyeshadows are safe for use anywhere, those marked as pressed pigments are not intended for use in the immediate eye area. They can be used anywhere else on the face or body. Be your own artist. Experiment with them on your temples, cheeks, brows, and more!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFind more \u003ca href=\"\/collections\/palettes\" title=\"Micro Palettes\"\u003eMicro Palm Palettes\u003c\/a\u003e by \u003ca rel=\"noopener\" title=\"Jo Bajer\" href=\"https:\/\/jobaker.com\/\" target=\"_blank\"\u003eJo Baker\u003c\/a\u003e\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":42894456357031,"sku":"BPP1","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/products\/Pastel_Eyeshadow_Palette_Micro_Palm.jpg?v=1762947339"},{"product_id":"neon-eyeshadow-palette-micro-palm","title":"NEON EYESHADOW PALETTE - MICRO PALM","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for anyone who thinks \"natural makeup\" sounds like a compromise. Eight buttery, electric shades in a palm-sized case — buildable enough for a subtle wash of color or bold enough to be the entire look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse a brush, use your fingertips, break the rules. These are the pigments Jo Baker reaches for when the brief says \u003c\/span\u003e\u003cspan\u003e\"make it memorable.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eN\u003cspan\u003eeon Eyeshadow Palette\u003c\/span\u003e\u003c\/b\u003e - Micro Palm\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eImportant note:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncludes both eyeshadows and pressed pigments. Please see the ingredients tab or diagram in the product image carousel for information on which shades are eyeshadows and which are pressed pigments. While colors marked as eyeshadows are safe for use anywhere, those marked as pressed pigments are not intended for use in the immediate eye area. They can be used anywhere else on the face or body. Be your own artist. Experiment with them on your temples, cheeks, brows, and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eFind more \u003c\/span\u003e\u003ca href=\"https:\/\/bakeupbeauty.com\/collections\/palettes\" title=\"Micro Palettes\"\u003eMicro Palm Palettes\u003c\/a\u003e\u003cspan\u003e by \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"Jo Bajer\" href=\"https:\/\/jobaker.com\/\" target=\"_blank\"\u003eJo Baker\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":42948447174823,"sku":"BPP3","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/products\/neon_eyeshadow_palette_micro_palette.jpg?v=1762872232"},{"product_id":"primary-eyeshadow-palette-micro-palm","title":"PRIMARY EYESHADOW PALETTE - MICRO PALM","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatte primaries are the backbone of every real makeup artist's kit — and Jo Baker's take on them is anything but boring. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEight foundational shades, pure and pigment-rich, that you can wear straight or mix into any look. Think of this as the palette that makes every other palette work better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrimary Eyeshadow Palette - Micro Palm\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eImportant note: \u003c\/b\u003eThis palette includes both eyeshadows and pressed pigments. Please see the ingredients tab \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eor diagram in the product image carousel \u003c\/span\u003efor information on which shades are eyeshadows and which are pressed pigments. While colors marked as eyeshadows are safe for use anywhere, those marked as pressed pigments are not intended for use in the immediate eye area. They can be used anywhere else on the face or body. Be your own artist. Experiment with them on your temples, cheeks, brows, and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eFind more \u003c\/span\u003e\u003ca title=\"Micro Palettes\" href=\"https:\/\/bakeupbeauty.com\/collections\/palettes\"\u003eMicro Palm Palettes\u003c\/a\u003e\u003cspan\u003e by \u003c\/span\u003e\u003ca href=\"https:\/\/jobaker.com\/\" title=\"Jo Bajer\" rel=\"noopener\" target=\"_blank\"\u003eJo Baker\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":42948447371431,"sku":"BPP2","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/products\/BAKEUP-Beauty-Primaries-Palette-Closed.jpg?v=1762955902"},{"product_id":"neutral-eyeshadow-palette-desert-road-trip","title":"DESERT ROAD TRIP - MICRO PALM","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJo Baker built this palette around one question: which eight neutrals would a celebrity makeup artist choose for any skin tone, any occasion, anywhere? The answer is Desert Road Trip — eight universally flattering, effortlessly chic tones that work alone or layered. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA barely-there daytime look or a smoked-out night. Small enough for your pocket. Serious enough for the red carpet.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eNeutral Eyeshadow Palette - Micro Palm\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFind more \u003c\/span\u003e\u003ca title=\"Micro Palettes\" href=\"https:\/\/bakeupbeauty.com\/collections\/palettes\"\u003eMicro Palm Palettes\u003c\/a\u003e\u003cspan\u003e by \u003c\/span\u003e\u003ca href=\"https:\/\/jobaker.com\/\" title=\"Jo Bajer\" rel=\"noopener\" target=\"_blank\"\u003eJo Baker\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":43285435351207,"sku":"BPP4","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/Desert_Road_Trip_Palm_Palette.png?v=1752236512"},{"product_id":"eyeliner-define-me","title":"EYELINER DEFINE ME","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCelebrity makeup artist Jo Baker took her favorite backstage liner formula and made it available to everyone.\u003c\/p\u003e\n\u003cp\u003eDefine Me is a smooth-glide, smudge-proof, waterproof black gel eyeliner that lays down an intense, precise line on the first try — whether you're drawing a tight wing or smudging for a smoky finish. No fading. No skipping. No re-doing it four times\u003cb id=\"docs-internal-guid-b8f90173-7fff-7a51-b3c6-825d3dfd23d0\"\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"\/products\/ultimate-lash-line\" title=\"Eyeliner Define Me\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCheck our bundle Eyeliner Define me\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":43362008858791,"sku":"BLB","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/DefineMe.png?v=1752238545"},{"product_id":"tarantulash-mascara","title":"TARANTULASH MASCARA","description":"\u003cp\u003eCelebrity makeup artist Jo Baker has been building iconic lashes on red carpets for over 20 years. Tarantulash is her formula — the exact mascara she reaches for on set. One to two coats for polished everyday wear.\u003c\/p\u003e\u003cp\u003eFive coats for the bold, inky, spidery lashes you've seen on her clients. No crunch. No flaking. No budging. Just extraordinary lashes, layered exactly the way you want them.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to wear it:\u003c\/strong\u003e one coat separates and defines for a clean daytime lash. Two adds visible volume. Keep going — the formula stays soft, so coats three through five build drama without stiffening into clumps. It holds all day and comes off cleanly with Daily Meltdown.\u003c\/p\u003e\u003cp\u003eVegan and cruelty-free, like everything Bakeup makes.\u003c\/p\u003e","brand":"BAKEUP Beauty","offers":[{"title":"Default Title","offer_id":43391254134951,"sku":"BMB","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/Tarantulash.png?v=1748528031"},{"product_id":"tarantulash-meltdown","title":"GET IN ON, GET IT OFF COMBO","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTarantulash builds the boldest, most buildable lashes of your life. Daily Meltdown removes every trace of them — gently, completely, without any rubbing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the only mascara-and-remover combo formulated by the same person, designed to work perfectly together. Save vs. buying both separately, and make your entire lash routine completely foolproof.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bakeup Beauty","offers":[{"title":"Default Title","offer_id":46812465954983,"sku":"BCOMBO1","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/bakeup-beauty-get-it-on-get-it-off-combo.png?v=1783080294"},{"product_id":"daily-duo","title":"DAILY DUO","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJo Baker starts every single makeup application — whether it's a magazine shoot or a red carpet — with clean, prepped skin. Daily Wipe Out removes every trace of yesterday's makeup in seconds. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDaily Meltdown dissolves even the heaviest coverage without stripping. Together, they're the two-step cleansing routine that makes every makeup application look better.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bakeup Beauty","offers":[{"title":"Default Title","offer_id":47301628952743,"sku":"BCOMBO2","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/DailyDuo1.png?v=1763639371"},{"product_id":"ultimate-lash-line","title":"ULTIMATE LASH LINE","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTarantulash builds inky, bold lashes that don't quit. Define Me draws a clean, precise line that holds all day. Together, this is the complete eye — from lash root to winged tip — in two products formulated by the same celebrity makeup artist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTarantulash Mascara (12ml) — volumizing, smudge-proof, buildable from everyday to editorial\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEyeliner Define Me — smooth-glide, waterproof black gel liner for wings, tightlines, and smoked-out looks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBoth are vegan, cruelty-free, and formulated without parabens, talc, or phthalates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave $5 vs. buying each separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Bakeup Beauty","offers":[{"title":"Default Title","offer_id":47301633835175,"sku":"BCOMBO3","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/UltimateLashLine.png?v=1691022152"},{"product_id":"palette-lover-makeup","title":"PALETTE LOVER","description":"\u003cp\u003eNeutral. Pastel. Primary. Neon. Jo Baker designed four Micro Palm Palettes to cover every look from barely-there to full editorial.\u003c\/p\u003e\u003cp\u003ePalette Lover brings all four together — the complete color library in four palm-sized cases, for less than buying them separately. If you're building a serious palette collection, this is the one that makes sense.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's in the set:\u003c\/strong\u003e Desert Road Trip (the neutrals — everyday, office-safe, red-carpet-tested), Pastel (soft washes of color), Primary (true reds, blues, and yellows), and Neon (the loud ones). Each case is genuinely palm-sized, so the whole color library travels in one small pouch.\u003c\/p\u003e\u003cp\u003eEvery formula is vegan and cruelty-free, built to blend fast and layer without muddying.\u003c\/p\u003e","brand":"Bakeup Beauty","offers":[{"title":"Default Title","offer_id":47301636849831,"sku":"BCOMBO4","price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0675\/9591\/files\/PaletteLover2.png?v=1763640466"}],"url":"https:\/\/bakeupbeauty.com\/collections\/all.oembed","provider":"Bakeup Beauty","version":"1.0","type":"link"}