Finally... a beauty arsenal built for real life!!!

...no one has time for products that don’t perform.
Jo Baker formulated. Tested on celebrities. Vegan. Cruelty-free. Real-life ready.

Person applying mascara in front of a mirror with a red mascara tube.

TARANTULASH MASCARA

$32.00

Daily Meltdown been used taking the product from the packaging

DAILY MELTDOWN

$34.00

Person testing eyeliner define me in the hand to see the lines.

EYELINER DEFINE ME

$21.00

Girl holding a Micellar Water Makeup Remover from Bakeup against a plain background

LAZY GIRL CLEANSE

LAZY GIRL CLEANSE

Woman sitting on a box wearing a white shirt and blue jeans against a white background

JO BAKER

JO BAKER

Person testing eyeliner define me in the hand to see the lines.

ULTIMATE TIGHTLINER

ULTIMATE TIGHTLINER

PRESS

PRESS

Get It On, Get It Off Combo - Bakeup Beauty

MELTDOWN

MELTDOWN

Follow us on Instagram @bakeupbeauty

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