Vegan makeup by celebrity makeup artist Jo Baker

Finally... a beauty arsenal built for real life.

Bakeup Beauty is vegan, cruelty-free makeup by Jo Baker, built from her own kit. Start with Tarantulash Mascara, a Micro Palm palette, or the Daily Meltdown balm that takes it all off.

Person applying mascara in front of a mirror with a red mascara tube.

Tarantulash Volumizing Mascara

$32.00

Bakeup Beauty Daily Meltdown balm being scooped from its jar

Daily Meltdown Cleansing Balm Makeup Remover

$34.00

Woman applying desert road trip with a brush and palette against a blurred outdoor background

Desert Road Trip Neutral Eyeshadow Palette – Micro Palm

$24.00

Girl holding a Micellar Water Makeup Remover from Bakeup against a plain background

LAZY GIRL CLEANSE

LAZY GIRL CLEANSE

Jo Baker, celebrity makeup artist and founder of Bakeup Beauty, sitting on a box in a white shirt and jeans

JO BAKER

JO BAKER

Person testing eyeliner define me in the hand to see the lines.

ULTIMATE TIGHTLINER

ULTIMATE TIGHTLINER

Jo Baker's celebrity makeup artist portfolio, featured in press coverage for Bakeup Beauty

PRESS

PRESS

Bakeup Beauty Daily Meltdown balm being rinsed off in the shower

MELTDOWN

MELTDOWN

Follow us on Instagram @bakeupbeauty

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