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From your mirror to virtual worlds, or somewhere in between. Our bold color palettes and fantastical facial gems inspire you to create one-of-a-kind looks that tell your unique story, while our professional makeup removers help you melt away any look with ease.
“Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today”
“The eyeshadow palette Olivia Wilde wore to the Met Gala is the first one I've cared about in years.”
“We wanted to make a brand that says: Have fun with the products. Make an art piece out of yourself.”
“This year, the love language we're speaking is color.”
“We wanted to give people makeup that's not intimidating - something that's playful and fun.”
“I want to reach people that may not feel like they have an invitation to the beauty space.”
“Beauty can be a bit intimidating. But you don't have to have a ton of technical skill to play with us at Bakeup.”
“I love the ability to morph into whichever fantasy persona you are feeling.”
Red Carpet Best In Beauty Must Haves
$98.00 Sale price
Gems and stickers for face and body
$14.00This breakthrough formula delivers a soft-touch, weightless mascara that won’t smear, smudge, flake or budge.
$27, 13.2g/12mL
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