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Red Carpet-Tested,
Customer Approved

After 25 years working with her celebrity clients, renowned makeup artist Jo Baker decided to develop the products she'd always wanted in her own red carpet makeup kit. Every item in BAKEUP Beauty's line was tested first by Jo on her famous clients. Now you can bring some of that effortless, red carpet glamor to your own makeup bag.

As Seen In

"Lash Extensions in a Bottle"

Introducing Tarantulash - this breakthrough formula delivers a soft-touch, weightless mascara that won’t smear, smudge, flake or budge. 

Shop Bestsellers

  • Tarantulash
    Tarantulash
    Tarantulash

    Tarantulash

    Big, Bold, Buildable Mascara

    $27.00
    Regular price
  • Desert Road Trip Palm Palette
    Desert Road Trip Palm Palette
    Desert Road Trip Palm Palette

    Desert Road Trip Palm Palette

    Jo Baker's 8 Foolproof Neutrals

    $24.00
    Regular price
  • Daily Wipe Out
    Daily Wipe Out
    Daily Wipe Out

    Daily Wipe Out

    Micellar Water Makeup Remover

    $22.00
    Regular price
  • Daily Meltdown
    Daily Meltdown
    Daily Meltdown

    Daily Meltdown

    Cleansing Balm Makeup Remover

    $32.00
    Regular price
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