Finally... a beauty arsenal built for real life!!!

...no one has time for products that don’t perform.
Jo Baker formulated. Tested on celebrities. Vegan. Cruelty-free. Real-life ready.

Person applying mascara in front of a mirror with a red mascara tube.

TARANTULASH MASCARA

$32.00

Daily Meltdown been used taking the product from the packaging

DAILY MELTDOWN

$34.00

Woman applying desert road trip with a brush and palette against a blurred outdoor background

DESERT ROAD TRIP - MICRO PALM

$24.00

As Featured In

Bakeup Beauty & Jo Baker — Featured in 17 Major Publications

VOGUE FORBES VANITY FAIR THE HOLLYWOOD REPORTER ELLE MARIE CLAIRE HARPER'S BAZAAR BUSTLE US WEEKLY NYLON INSTYLE GLAMOUR THE CUT COSMOPOLITAN NEWBEAUTY

Bakeup Beauty founder and celebrity makeup artist Jo Baker has been featured in Vogue, Forbes, Vanity Fair, The Hollywood Reporter, ELLE, Marie Claire, Harper's Bazaar, Bustle, Us Weekly, Nylon, InStyle, Glamour, The Cut, Cosmopolitan, NewBeauty, and Glossy for her red carpet work with Margot Robbie, Lucy Boynton, Florence Pugh, Gal Gadot, and Natasha Lyonne. See all press coverage →

Girl holding a Micellar Water Makeup Remover from Bakeup against a plain background

LAZY GIRL CLEANSE

LAZY GIRL CLEANSE

Woman sitting on a box wearing a white shirt and blue jeans against a white background

JO BAKER

JO BAKER

Person testing eyeliner define me in the hand to see the lines.

ULTIMATE TIGHTLINER

ULTIMATE TIGHTLINER

PRESS

PRESS

Get It On, Get It Off Combo - Bakeup Beauty

MELTDOWN

MELTDOWN

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