“This year, the love language we're speaking is color.”

“We wanted to give people makeup that's not intimidating - something that's playful and fun.”

“I want to reach people that may not feel like they have an invitation to the beauty space.”

“Sharon Stone's Makeup Artist Just Debuted a Line of Eye Gems That Anyone Can Pull Off.”

“There’s a real possibility and an opportunity to put this real-world imagination and fantasy together.”

“Beauty can be a bit intimidating. But you don't have to have a ton of technical skill to play with us at Bakeup.”

“Digital-first beauty brand BAKEUP by Jo Baker is reimagining self-expression.”

“I love the ability to morph into whichever fantasy persona you are feeling.”