Finally... a beauty arsenal built for real life!!!

...no one has time for products that don’t perform.
Jo Baker formulated. Tested on celebrities. Vegan. Cruelty-free. Real-life ready.

Person applying mascara in front of a mirror with a red mascara tube.

TARANTULASH MASCARA

$32.00

Bakeup Beauty Daily Meltdown balm being scooped from its jar

DAILY MELTDOWN

$34.00

Woman applying desert road trip with a brush and palette against a blurred outdoor background

DESERT ROAD TRIP - MICRO PALM

$24.00

Girl holding a Micellar Water Makeup Remover from Bakeup against a plain background

LAZY GIRL CLEANSE

LAZY GIRL CLEANSE

Jo Baker, celebrity makeup artist and founder of Bakeup Beauty, sitting on a box in a white shirt and jeans

JO BAKER

JO BAKER

Person testing eyeliner define me in the hand to see the lines.

ULTIMATE TIGHTLINER

ULTIMATE TIGHTLINER

PRESS

PRESS

Bakeup Beauty Daily Meltdown balm being rinsed off in the shower

MELTDOWN

MELTDOWN

Follow us on Instagram @bakeupbeauty

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