website
Orders $40+ ship FREE!

Every Face Tells a Story

From your mirror to virtual worlds, or somewhere in between. Our bold color palettes and fantastical facial gems inspire you to create one-of-a-kind looks that tell your unique story, while our professional makeup removers help you melt away any look with ease.

Just Dropped

  • PRIDE Playbox by Jo Baker
    PRIDE Playbox by Jo Baker
    PRIDE Playbox by Jo Baker

    PRIDE Playbox by Jo Baker

    Multidimensional Artistry Gems

    $15.00
    Regular price
  • Daggers and Dots Playcard by Jo Baker
    Daggers and Dots Playcard by Jo Baker
    Daggers and Dots Playcard by Jo Baker

    Daggers and Dots Playcard by Jo Baker

    Gems and stickers for face and body

    $14.00
    Regular price
  • Palette Lover
    Palette Lover
    Palette Lover

    Palette Lover

    Get 1 Palm Palette Free

    $96.00
    Regular price
  • Daily Duo
    Daily Duo
    Daily Duo

    Daily Duo

    Professional-grade makeup removers

    $43.00
    Regular price
  • Everyday Essentials
    Everyday Essentials
    Everyday Essentials

    Everyday Essentials

    $5 off our best-selling eyeshadow palette

    $39.00
    Regular price
  • Cry Baby Playcard by Jo Baker
    Cry Baby Playcard by Jo Baker
    Cry Baby Playcard by Jo Baker

    Cry Baby Playcard by Jo Baker

    Gems and Stickers for Face and Body

    $10.00
    Regular price
  • Desert Road Trip Palm Palette
    Desert Road Trip Palm Palette
    Desert Road Trip Palm Palette

    Desert Road Trip Palm Palette

    Jo Baker's 8 Foolproof Neutrals

    $24.00
    Regular price
  • Playbox by Jo Baker - BAKEUP Beauty
    Playbox by Jo Baker - BAKEUP Beauty
    Playbox by Jo Baker

    Playbox by Jo Baker

    Gems and Stickers for Face and Body

    $24.00
    Regular price

New from Jo Baker

The palette that sold out in 24 hours: DESERT ROAD TRIP. These foolproof, buttery, buildable shades will take you from Monday morning to Saturday night - and everything in between.

We Play Where You Play

  • IRL
    (In Real Life)

    Forget everything you
    thought you knew
    about self-expression.

  • Augmented
    Reality Filters

    Discover #feelgoodfilters
    that push the boundaries
    of your imagination.

  • Virtual
    Worlds

    Digital wearables and
    experiences for your avatar
    as unique as you are.

!