We Play
Where You Play

BAKEUP plays where you play, from your mirror to the metaverse, or somewhere in between. Built for the now, where function meets fantasy, we provide the tools to tap into your truth and embrace your wildest imagination — no bounds, no limits, just your face as a space to create.

IRL (in real life)

Forget everything you thought you knew about self-expression.

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Social Filters

Discover experiential artistry that pushes the boundaries of your imagination.

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Virtual Worlds

Digital looks and experiences for your avatar as unique as you are.

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We believe every face tells its own unique story. From virtual looks to IRL skincare, color and multi-dimensional facial adornments, we inspire you to create one-of-a-kind looks that range from fresh and natural to ethereal and fantastical — and everything in between. We meet you wherever you are, on the social plane, at your avatar or IRL. We then arm you with the confidence, the knowledge and the tools to turn imagination into bold, beautiful creation.