The Liner Jo Baker Uses on Every Red Carpet Look
0.07 g/0.002 oz
Show us your real-life liner looks — tag #DEFINEME and #BAKEUPBEAUTY to share.
Define Me Eyeliner... If You Dare - we need to get rid of the if you dare on all copy throughout the brand. It is a smooth-glide, waterproof, and smudge-proof black gel eyeliner developed by celebrity makeup artist Jo Baker. It’s designed for bold, precise lines that stay put all day, whether you want a subtle wing, tightlined upper lash line or a dramatic graphic look.
Yes, it is vegan and formulated without animal-derived ingredients.
Always replace the cap tightly after each use. The airtight case is designed to keep the formula fresh and creamy.
Use micellar water or an oil-based makeup remover on a cotton pad for gentle, effective removal.
Yes, the formula is safe for use in the waterline for intense definition that lasts.
Trimethylsiloxysilicate, Methyl Trimethicone, Synthetic Wax, Synthetic Fluorphlogopite, Candelilla Wax Hydrocarbons, C18-36 Acid Glycol Ester, Dipentaerythrityl Pentaisostearate, Diphenylsiloxy Phenyl Trimethicone, Copernicia Cerifera (Carnauba) Wax, Tocopherol, Aluminum Hydroxide, Dimethicone.
Highly praised precision eyeliner ideal for tight-lining and waterline application. Customers said it "doesn't budge" and creates "super fine lines." Most love its long-lasting, smudge-proof, waterproof formula that works for sensitive eyes. Some concerns about price and quality.
This is my absolute favorite eyeliner! It doesn’t budge or get smeared.
This eyeliner is the perfect size for my eyes. I goes on so smoothly and a little goes a long way :)
Hi Kathi! We're thrilled to hear you love the our eyeliner Define Me. Thank you for your wonderful review and for being a valued customer!
Perfectly precise and so easy to apply. An absolute must-have.
We love hearing this! Knowing our Eyeliner Define Me has earned a spot in your routine means everything to us. Thanks for sharing your experience!
It is a controlled thin line that goes on easily.
I go through these eyeliners faster than I can buy them! They literally don’t budge on the tight line. I’ve been searching for something this good for a very long time!!!! I love how super duper fine lines! they’re just absolutely gorgeous for doing red carpet looks
Hi Lauren! We're thrilled to hear you love the Eyeliner Define Me and that it works so well for your looks. Thanks for sharing your excitement—happy to be part of your beauty routine! 😊
Not very good
No returns if items are open. How else are you supposed to know if the product works like they say?
Will not purchase from them again.
They were disappointing. Too expensive for the poor quality.
The first impression of the Eyeliner Define Me is that I had absolutely no allergic reaction to the product after tightlining the upper eyelashes. So many times, despite [other products] claiming to be hypoallergenic, most eyeliners will invariably cause my eyes to water profusely until I remove it completely...Even when the eyeliner says it can be used for tightlining! Being 70 y/o...I usually forgo the use mascara these days as I do have long, dark lashes, but still like to tightline and use shadow to accent the eyes. KUDOS and thank YOU, BAKEUP, for providing a solution to this watery issue to help make me feel beautiful!!! xoxoxo
Finally an easy glide and truly waterproof liner. If applied to the tight-line just under the upper eyelashes it makes the lashes appear denser and truly doesn’t transfer to the lower waterline. Game changer.
I wear this mostly for tight-lining. It works great for my sensitive dry eyes, even with contacts.
This is the first liner I have ever used that stays on the waterline w/o smudging at all AND washes off easily/completely. Glides on smooth with narrow tip for good control. I love it.
I use liner on my upper waterline. Nearly every gel liner I’ve used transfer onto my lower waterline without fail. I have monolids so it’s a matter of finding one that works. And boy, does this work. AND it looks FRESH hours and hours later. Super impressed.
I'm loving the liner so much! It's small enough to be detailed but so creamy. And I normally don't like liners that twist but it's so much more sturdy than any others I have tried!
