Product in Real life - Your Turn.
Show us your real-life liner looks — tag #DEFINEME and #BAKEUPBEAUTY to share.
Show us your real-life liner looks — tag #DEFINEME and #BAKEUPBEAUTY to share.
Define Me Eyeliner... If You Dare - we need to get rid of the if you dare on all copy throughout the brand. It is a smooth-glide, waterproof, and smudge-proof black gel eyeliner developed by celebrity makeup artist Jo Baker. It’s designed for bold, precise lines that stay put all day, whether you want a subtle wing, tightlined upper lash line or a dramatic graphic look.
Yes, it is vegan and formulated without animal-derived ingredients.
Always replace the cap tightly after each use. The airtight case is designed to keep the formula fresh and creamy.
Use micellar water or an oil-based makeup remover on a cotton pad for gentle, effective removal.
Yes, the formula is safe for use in the waterline for intense definition that lasts.
Trimethylsiloxysilicate, Methyl Trimethicone, Synthetic Wax, Synthetic Fluorphlogopite, Candelilla Wax Hydrocarbons, C18-36 Acid Glycol Ester, Dipentaerythrityl Pentaisostearate, Diphenylsiloxy Phenyl Trimethicone, Copernicia Cerifera (Carnauba) Wax, Tocopherol, Aluminum Hydroxide, Dimethicone.