Jo Baker has brought her fresh, modern makeup style to the faces of the biggest red carpets, campaigns, concerts, music videos, and magazine covers.

For over two decades, you’ve seen her work - even if you didn’t know it.

Jo has tried applied and tested every cult beauty hit, Jo knew what performed — and what didn’t. Jo knows what is worth the hype and what is good marketing.

BAKEUP is her die-hard edit: the high-performing staples she can’t live without, designed for her kit, her clients, and real women everywhere.

“Makeup should take no longer than five minutes. It should perform, last, and make you feel like yourself - just with a bit more confidence.” - Jo Baker

Represented by Forward Artists