Bakeup Beauty & Jo Baker — As Featured In
Bakeup Beauty and founder Jo Baker have been featured in the world's most respected beauty, fashion, and entertainment publications. Jo Baker is a celebrity makeup artist with over 20 years of experience, known for creating iconic red-carpet looks for Margot Robbie, Florence Pugh, Natalie Portman, Salma Hayek, Lucy Boynton, Sharon Stone, Olivia Wilde, and Emily Ratajkowski. Every Bakeup Beauty product is the exact formula Jo uses on her celebrity clients.
Vogue
Vogue has profiled Bakeup Beauty founder Jo Baker across its global editions — from Gal Gadot's covers for Vogue Hong Kong to a Vogue Portugal feature under the headline "Women don't just want to look pretty." Vogue US also spotlighted Jo's iconic silver eye shadow look on Lucy Boynton.
- "Lucy Boynton's Silver Eye Shadow by Jo Baker" — Vogue US ↗
- "Jo Baker Interview" — Vogue US ↗
- "Women Don't Just Want to Look Pretty" — Vogue Portugal ↗
The Hollywood Reporter
The Hollywood Reporter named Jo Baker's work among the biggest beauty trends of 2019 award season, highlighting the pink eyeshadow looks she created for Lucy Boynton — inspired by sherbet, candy, and pink wafer cookies — as one of the five defining beauty moments across the Golden Globes, BAFTAs, and Oscars red carpets.
Elle
Elle profiled Bakeup Beauty founder Jo Baker as "The Most Interesting Red-Carpet Makeup Artist in the World," celebrating her unexpected approach to celebrity beauty. Across its editions, Elle has featured Jo's work on Salma Hayek, Haley Bennett, Cindy Crawford, and Vanessa Kirby's lychee martini-inspired look — apricot hues on cheeks and lips with dark, spiky lashes.
- "The Most Interesting Red-Carpet Makeup Artist In The World" — Elle Canada ↗
- "Celeb-Approved Beauty Looks to Try" — Elle Canada ↗
Harper's Bazaar
Harper's Bazaar has spotlighted Jo Baker's work across its UK, Spain, Germany, and Mexico editions — from Lucy Boynton and Vanessa Kirby to Sharon Stone, Gal Gadot, and Jennifer Lawrence cover stories. Jo's creative vision, from graphic liner to unexpected color, has helped redefine modern celebrity makeup.
InStyle
InStyle tapped Bakeup Beauty founder Jo Baker as their expert on wedding guest makeup, where she shared her philosophy that beauty should be flattering and harmonious — advising a monochromatic, soft glam approach that looks timeless in photos. InStyle has also featured Jo's neutral looks on Olivia Wilde and the brand's cult Tarantulash mascara.
Glamour
Glamour UK highlighted Jo Baker's work with Lucy Boynton as one of the standout beauty moments at the 2019 BAFTAs. Jo created what she called a "dramatic power mood" — a daring pink and gold eye with a flash of raspberry lipstick — which Glamour described as the very definition of having fun with makeup.
Cosmopolitan
Cosmopolitan UK featured Jo Baker's work with Olivia Wilde, showcasing the celebrity makeup artistry that has made Jo one of Hollywood's most sought-after beauty professionals.
NewBeauty
NewBeauty profiled Bakeup Beauty founder Jo Baker in an exclusive feature on what it's really like working as a makeup artist to Hollywood's biggest names — from desert editorial shoots at dawn to 22-hour music video days — revealing the artistry behind the faces of Emily Ratajkowski, Salma Hayek, and Sharon Stone.
Glossy
Industry publication Glossy covered the launch of Bakeup Beauty, profiling Jo Baker's vision for a beauty brand built by a working celebrity makeup artist. The feature highlighted Jo's A-list client roster and her innovative approach to building a celebrity-to-consumer beauty brand.
Also seen, tested, and loved by…
Vanity Fair, People, W Magazine, ES Magazine, Who What Wear, L'Officiel Paris, Numéro, Atmos, Glass, Porter, Narcisse, and Total Beauty.
For press inquiries, contact press@bakeupbeauty.com.