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Soft, defined eye makeup look created with a Bakeup Beauty Micro Palm palette
November 11, 2026
Eye Makeup for Mature Eyes: What Changes and What Actually Works

As eyelids change with age, the eye makeup that used to work can start creasing, settling or disappearing. Here's what...

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Daily Wipe Out micellar water and Daily Meltdown cleansing balm used together
November 11, 2026
Micellar Water vs Cleansing Balm: Which One Do You Actually Need?

Micellar water is the quick wipe for everyday makeup. A cleansing balm melts waterproof and long-wear makeup. Here's how they...

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Tarantulash mascara wand used to create spider lashes
November 11, 2026
How to Get Spider Lashes (the Good Kind, Not the Clumpy Kind)

Spider lashes are defined, piecey lashes grouped into little points. Here's how to build them on purpose with mascara, step...

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Jo Baker, founder of Bakeup Beauty, applying Tarantulash mascara in front of a mirror
November 11, 2026
The Best Vegan Mascaras of 2026: A Makeup Artist's Picks

Celebrity makeup artist Jo Baker's guide to the best vegan, cruelty-free mascaras of 2026: what makes a mascara vegan, what...

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Bakeup Beauty Neon Micro Palm eyeshadow palettes in a clear case, a compact travel eyeshadow palette
November 06, 2026
Travel Eyeshadow Palettes: How to Pick a Compact Palette for Every Look

How to choose a compact, travel-friendly eyeshadow palette that covers day and night looks, what airport security rules mean for...

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Hand holding the open Bakeup Beauty Primary Micro Palm eyeshadow palette with eight bright matte shades
August 11, 2026
How to Use a Primary Eyeshadow Palette (Even If You've Never Tried One)

A primary eyeshadow palette isn't a set of finished looks — it's a mixing kit. Celebrity makeup artist Jo Baker...

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Celebrity makeup artist Jo Baker's professional makeup kit
August 04, 2026
How to Wear Neon Eyeshadow Without It Looking Costume-y

Neon eyeshadow reads bold, not budget, when you use it right. Celebrity makeup artist Jo Baker breaks down exactly how...

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Vegan vs Regular Mascara: What's Actually Different?
July 22, 2026
Vegan vs Regular Mascara: What's Actually Different?

What makes vegan mascara different from regular mascara? A breakdown of the ingredients, performance differences, and what to look for.

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Woman with tightlined, intensely defined eyes, long auburn hair and a burgundy leather jacket
July 17, 2026
How to Tightline Your Eyes Without Smudging (or Pain)

Tightlining looks harder than it is. A celebrity makeup artist's exact technique for fuller-looking lashes and a smudge-proof line that...

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