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How to Use a Primary Eyeshadow Palette (Even If You've Never Tried One)
A primary eyeshadow palette isn't a set of finished looks — it's a mixing kit. Celebrity makeup artist Jo Baker...
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How to Wear Neon Eyeshadow Without It Looking Costume-y
Neon eyeshadow reads bold, not budget, when you use it right. Celebrity makeup artist Jo Baker breaks down exactly how...
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Vegan vs Regular Mascara: What's Actually Different?
What makes vegan mascara different from regular mascara? A breakdown of the ingredients, performance differences, and what to look for.
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How to Tightline Your Eyes Without Smudging (or Pain)
Tightlining looks harder than it is. A celebrity makeup artist's exact technique for fuller-looking lashes and a smudge-proof line that...
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How to Do a Smokey Eye, Step by Step: A Celebrity Makeup Artist's Guide
A celebrity makeup artist's foolproof smokey eye method — the blending order, shade placement, and tools that stop it looking...
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How to Apply Mascara Without Clumping: A Makeup Artist's Guide
Clumpy lashes come down to too much product and dry coats. Celebrity makeup artist Jo Baker shares the wand tricks...
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How to Remove Waterproof Mascara Without Losing Lashes
Waterproof mascara shouldn't cost you lashes. Celebrity makeup artist Jo Baker shares the gentle, oil-based method to remove it completely...
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Eyeshadow for Hooded Eyes: A Celebrity Makeup Artist's Step-by-Step Guide
Hooded eyes making your eyeshadow disappear? Celebrity makeup artist Jo Baker shares the exact placement, technique, and shades that keep...
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How to Build a Complete Vegan Makeup Kit: A Celebrity Makeup Artist's Essential Edit
Everything you need to create professional-quality looks using 100% vegan, cruelty-free makeup — curated by celebrity makeup artist Jo Baker,...
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