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Eye Makeup for Mature Eyes: What Changes and What Actually Works
As eyelids change with age, the eye makeup that used to work can start creasing, settling or disappearing. Here's what...
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Micellar Water vs Cleansing Balm: Which One Do You Actually Need?
Micellar water is the quick wipe for everyday makeup. A cleansing balm melts waterproof and long-wear makeup. Here's how they...
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How to Get Spider Lashes (the Good Kind, Not the Clumpy Kind)
Spider lashes are defined, piecey lashes grouped into little points. Here's how to build them on purpose with mascara, step...
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The Best Vegan Mascaras of 2026: A Makeup Artist's Picks
Celebrity makeup artist Jo Baker's guide to the best vegan, cruelty-free mascaras of 2026: what makes a mascara vegan, what...
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Travel Eyeshadow Palettes: How to Pick a Compact Palette for Every Look
How to choose a compact, travel-friendly eyeshadow palette that covers day and night looks, what airport security rules mean for...
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How to Use a Primary Eyeshadow Palette (Even If You've Never Tried One)
A primary eyeshadow palette isn't a set of finished looks — it's a mixing kit. Celebrity makeup artist Jo Baker...
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How to Wear Neon Eyeshadow Without It Looking Costume-y
Neon eyeshadow reads bold, not budget, when you use it right. Celebrity makeup artist Jo Baker breaks down exactly how...
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Vegan vs Regular Mascara: What's Actually Different?
What makes vegan mascara different from regular mascara? A breakdown of the ingredients, performance differences, and what to look for.
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How to Tightline Your Eyes Without Smudging (or Pain)
Tightlining looks harder than it is. A celebrity makeup artist's exact technique for fuller-looking lashes and a smudge-proof line that...
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