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The Tarantulash mascara brush showing its flexible bristles designed to coat lashes without clumping
July 07, 2026
How to Apply Mascara Without Clumping: A Makeup Artist's Guide

Clumpy lashes come down to too much product and dry coats. Celebrity makeup artist Jo Baker shares the wand tricks...

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Jo Baker, founder of Bakeup Beauty, applying Tarantulash mascara in front of a mirror
May 07, 2026
The Best Vegan Mascaras of 2026 (Tested & Ranked)

We tested and ranked the top vegan, cruelty-free mascara formulas of 2026 by volume, length, and all-day wear.

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Vanessa Kirby wearing Tarantulash mascara in a look created by celebrity makeup artist Jo Baker
July 25, 2023
Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today

Celebrity makeup artist Jo Baker has been quietly using Tarantulash mascara on her celebrity clients for the past year. Now...

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Tarantulash volumizing vegan mascara by Bakeup Beauty in its signature red bottle
July 19, 2023
3 Reasons Tarantulash Is Not Just Mascara

Red-carpet tested, lash-conditioning and endlessly buildable — three reasons celebrity makeup artist Jo Baker calls Tarantulash “lash extensions in a...

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