Celebrity makeup artist, Bakeup Beauty founder.
Short answer: Tarantulash isn't just a mascara — it's red-carpet-tested and celebrity-approved, it conditions lashes with hyaluronic acid and vegetable collagen instead of leaving them brittle, and its lined-up bristle wand is built so you can customize everything from natural definition to bold, spiky drama. “Lash extensions in a bottle,” in Jo's words.
“The best mascara in the world,” according to celebrity makeup artist Jo Baker — and the walloping celebrity following who think the same. Red carpet reliable, with no smear, smudge or budge, the fast-build, volumizing ink delivers signature bold, black, spiked modern lashes.
The formula is squeaky clean, too: paraben-free, no aluminum, no synthetic dyes and no retinyl acetate. Here are three reasons it earns its place in your kit.
1. Red-Carpet-Tested and Celebrity-Approved
Celebrity makeup artist Jo Baker is known for her show-stopping, gorgeous makeup looks. After testing virtually every mascara on the market over the last 20 years, she combined the top features of all of them to bring you the best of the best. It may be making its debut now, but Baker has actually been using Tarantulash on the red carpet with her celebrity clients for the past year.
2. It's More Than Good-Looking — It's Good for Your Lashes
Ever use a volumizing mascara that leaves your lashes feeling heavy, clunky or brittle? Tarantulash is going to blow your mind with its breakthrough, weightless, conditioning formula. That gorgeous feathered lash you're after? Your lashes will look and feel feathery, all thanks to key ingredients like hyaluronic acid and vegetable collagen.
And to top it off, this mascara won't smear, smudge, flake or budge, and it's a clean formula: paraben-free, no aluminum, no synthetic dyes and no retinyl acetate.
3. That Versatility Though…
Not only is this formula insanely buildable, but the brush design also gives you maximum application options and total control over how your lashes look.
- The flexible plastic bristles are lined up, not staggered, so you get maximum lash definition with minimal effort.
- The eggplant-shaped brush helps you achieve panoramic lash looks customized to your mood — all dependent on how you hold the brush and how many swipes you're feeling.
- Graduated bristle size and brush shape combine to create maximum volume simply by turning the brush.
How to use it
- 1+ coats for everyday, stretched, natural lashes.
- 3+ coats for Jo's signature bold, spiked, modern lashes.
Frequently Asked Questions
What makes Tarantulash different from other mascaras?
Tarantulash is a red-carpet-tested, 100% vegan formula that builds bold, spiky, separated lashes while conditioning them with hyaluronic acid and vegetable collagen. It's smudge-, flake- and budge-proof, and its lined-up bristle wand gives you control from natural definition to full drama.
Is Tarantulash good for your lashes?
Yes. Unlike stiff formulas that leave lashes brittle, Tarantulash is a weightless, conditioning formula with hyaluronic acid and vegetable collagen, so lashes look and feel soft. It's also a clean formula — paraben-free, with no aluminum, synthetic dyes or retinyl acetate.
Is Tarantulash vegan and cruelty-free?
Yes. Tarantulash is 100% vegan and cruelty-free, formulated without animal-derived ingredients and never tested on animals.
How many coats of Tarantulash should I use?
Use one or more coats for everyday, stretched, natural lashes, and three or more coats for Jo's signature bold, spiked, modern look. The buildable formula lets you customize the drama.
The takeaway
Red-carpet tested, lash-conditioning and endlessly buildable — Tarantulash really is more than a mascara. Shop Tarantulash — vegan, cruelty-free, and lash extensions in a bottle.
