Journal

Have you ever wondered how color impacts your vibe? Let's explore some light color psychology and how wearing certain shades can boost your mood, send a message, and leave an impression. Why does using color matter? At BAKEUP, we believe...

Somewhere in the future, in museums far, far away, the humble Jo Baker’s eye-makeup looks will hang like art in the halls, with spectators scratching their heads, wondering how the heck she did it. In the now, that question is...

Tarantulash “The best mascara in the world”, according to celebrity makeup artist Jo Baker. Oh and her walloping celebrity following who think the same. Red carpet reliable. No smear, smudge or budge - What? So. Ever. The fabulous, fast-build and...