Blog

Ever been curious about how color impacts your vibe? Let's dive into some light color psychology and explore how wearing certain shades can boost your mood, send a message and leave an impression. Why does using color matter? At BAKEUP,...

Somewhere in the future, in museums far, far away, the humble Jo Baker’s eye-makeup looks will hang like art in the halls, with spectators scratching their heads, wondering how the heck she did it. In the now, that question is...

It’s Red-Carpet-Tested and Celebrity-Approved Celebrity makeup artist Jo Baker is known for her show stopping, gorgeous makeup looks. After testing virtually every mascara on the market over the last 25 years, she’s combined the top features of all the mascaras...

Introducing the groundbreaking beauty trend taking the world by storm: #FreeLining! Gone are the days of following rigid guidelines and precise techniques. It's all about tapping into your intuition, enhancing your natural features, and creating your own unique contouring. #FreeLining...

ICYMI: our co-Founder Grace Gaustad appeared on The Kelly Clarkson Show yesterday, performing their hit single “Disappear” from their sophomore album “PILLBX: whts ur fantasy?” (which drops today!) Jo Baker, the other half of our Founder dream team, created Grace’s...

You saw it at the Met Gala. You’ve heard about it in In Style. It sold out in 24 hours. Desert Road Trip is the last neutral palette you’ll ever need.  “The Eyeshadow Palette Olivia Wilde Wore to the Met...