Frequently Asked questions

As you experience our real-time evolution into a supersonic beauty brand, we figured you might have some questions for us. Want to learn even more about the BAKEUP multiverse? Get in touch directly.

GENERAL

Forget every rule, every guideline, or every standard you’ve ever followed when it comes to makeup. It’s time to unleash the you that you really are — with no bounds or limits — just your face as a space to create in the multi-dimensional, multi-sensory place that is your own personal multiverse.


BAKEUP is built for the now, where function meets fantasy and artistry meets utility. Transcending the traditional confines of today’s beauty standards, we are providing the tools you need to tap into your truth and embrace your wildest imagination.

Here is a link to our very first press announcement, telling our brand story.

Mul•ti•verse (noun): a theoretical reality that includes a possibly infinite number of parallel universes.

At BAKEUP we live and play in the beauty multiverse, where beauty can be anything you want it to be. Whether it’s creating looks in front of your mirror, experimenting with our feel-good filters on social media, or discovering spaces and places that may not even be imagined yet, BAKEUP meets you where you are on your journey of self-expression. We aim to equip you with all the tools and resources you need to express yourself creatively.

Founded in the space created by emerging technology, BAKEUP is a digital-first brand pushing the boundaries of experiential beauty and self-expression. We are inspired by artists and creators of all realms, utilizing mediums in the physical world, those in digital space and everywhere in between.

Offering digital makeup looks for your avatar and augmented reality filters (#feelgoodfilter), as well as IRL (in real life) skincare, color, and multi-dimensional facial adornments for boundary-breaking looks that range from fresh and functional to ethereal and fantastical. We are on a mission to let every face tell its own story.

At BAKEUP, we believe in supporting creators, artists, gamers, fans, and beauty lovers of all types by creating an engaging, inclusive, and creative community where everyone can be their true selves.

Our mission is to provide people with tools and resources to express themselves creatively whenever or wherever inspiration strikes, promoting positive mental health and wellness.

Jo Baker believes that beauty rules are made to be broken. Learn more about Jo’s philosophies on beauty and read all about her exciting adventures as a celebrity makeup artist, innovator, and mental health advocate, here.

Instead of simply making a record, Grace Gaustad decided to make their own world. Learn more about how Grace and Jo’s partnership inspired the creation of BAKEUP Beauty and read more about Grace’s path to becoming a singer, songwriter, and mental health advocate, here.

Dr. Jaz Robbins is a therapist, nutritionist, author, professor, and mental health consultant. She is the founder of the nonprofit, Healing, Hope & Love as well as the founder of The Active Experience®. She specializes in working with clients who have histories of trauma, and she enjoys integrating expressive arts into her therapeutic work. Dr. Jaz is also a poet and stage performer who takes pleasure in helping other artists lead robust, meaningful, and authentic lives.

Check her out on Instagram, or learn more about her and her work at drjazrobbins.com.

If you are interested in a collaboration, making a #FeelGoodFilter, NFT, or #BAKEUPnotmakeup look with us, want to be an artist spotlight on our socials, or anything in between, we'd love to hear what you're thinking! Send us a message and tell us about yourself and what you have in mind - hello@bakeupbeauty.com

Sign up for our email list and follow us on Instagram, TikTok, YouTube, Facebook, and Twitter. Feel free to drop us a note anytime at hello@bakeupbeauty.com.

irl products

Introducing BAKEUP's first wearable for the multiverse: the Veiler™ Eye Adornment. This expertly crafted transparent eye veil reflects and refracts light or works with your favorite filter for fantastical, shimmering effects.

Baker described the creation as “a galactic inspired ‘lightning speed beauty adornment’ for your futuristic cosmic alter ego that wants to dip in and out of fantasy in a flash.”

Designed to exist in multiple realities, the Veiler™ is our gateway to the multiverse: from an IRL physical product, to our fantastical #feelgoodfilter, and as a digital wearable with the NFP avatar community.

IRL: Head to the Veiler™ page!


AUGMENTED REALITY FILTERS: Find our Disco Veiler™ #feelgoodfilter on Instagram from your mobile device, here. Or purchase our new Cosmic Veiler from DressX.


VIRTUAL WORLDS: BAKEUP has joined forces with Tafi/Daz 3D, creators of the Non-Fungible People (NFP) NFT collection, which features powerful, self-expressive women and non-binary avatars in a hyper-real artistic style, to create digital makeup looks that can be worn, collected, traded, and sold in the metaverse. You can learn more about the NFP collection by clicking here.

Sign up for our email list today to be the first to know about what's coming your way.

BAKEUP products are meant to inspire your imagination to tell your story through boundless artistic expression. Think bold, unexpected shocks of color on your eyes, prismatic gemstones atop fresh, glowing skin, or meandering lines of onyx traveling from your lid to your cheekbone. We aim to arm you with all the tools you need to strut in the world confidently bare-faced, or through unique looks that reflect how you feel at any given moment.

AUGMENTED REALITY FILTERS

DressX is a sustainability focused, digital-only fashion marketplace and AR App. Items can be purchased through traditional e-commerce or as an NFT.

We recently launched our new Cosmic Veiler with DressX.

When you purchase an item, you get an AR filter version in your in-app Meta-Closet and have the option to upload a photo of yourself for DressX to prepare a high-res editorial photo of your digital look to share on socials, etc. 

We're all about making social media a more positive, uplifting space. We're creating AR filters for socials like Instagram that let you play, pretend and express yourself. Find our Disco Veiler™ #feelgoodfilter on Instagram from your mobile device, here.

VIRTUAL WORLDS

Earlier this year, BAKEUP joined forces with Tafi/Daz 3D, creators of the Non-Fungible People (NFP) NFT collection, which features powerful, self-expressive women and non-binary avatars in a hyper-real artistic style, to create digital makeup looks that can be worn, collected, traded, and sold in the metaverse. You can learn more about the NFP collection by clicking here.

We just launched a partnership with Zepeto, an avatar-centric social universe where anyone can connect and create without limits. Come explore the BAKEUP Playscape World , collect and wear your favorite BAKEUP items! Get started.

Zepeto is an avatar-centric social universe where anyone can connect and create without limits. This community platform is powered by millions of creators in ZEPETO Studio.

Join us in our BAKEUP Playscape World and customize your avatar with any of our 6 BAKEUP items. Keep an eye out for more BAKEUP items dropping in the following months.

November 1-15, we are hosting a giveaway with 12 prizes up for grabs. Come visit our BAKEUP Playscape World for inspiration and let your creativity come to life!

SHIPPING & Returns

For right now, just the US. Sign up for our newsletter to find out when we expand our reach!🌏

If you're unhappy with your BAKEUP purchase, please get in touch! You have 30 days from receiving your item to request a return. To initiate a return, please send an email to hello@bakeupbeauty.com, providing your order number in the message. Unfortunately, we cannot refund your original shipping charges and we cannot accept returns on sale items or gift cards. Please be aware that some products may not be eligible to be returned.

orders

Make sure you're signed up for our newsletter! We'll be letting everyone know about product drops & restocks.

Visa, Mastercard, Amex, Discover, Diner's Club for now.

Please allow for 1-3 day processing time, then 5-8 business days for shipping.

That's the worst! Have your order number handy and send us an email so we can help remedy the situation - hello@bakeupbeauty.com.

We're here to help, so drop us an email with your order number and we'll see what we can do, hello@bakeupbeauty

First you will receive an order confirmation email, then once your order has shipped you will receive that confirmation which contains your tracking number.

Please reach out to us at hello@bakeupbeauty.com promptly if you receive product that is damaged.