Bakeup Beauty's bestsellers are Tarantulash Mascara, the Primary Eyeshadow Palette Micro Palm, and the Daily Meltdown / Daily Wipe Out cleansing balms — the products customers reorder most.
These are the products customers reorder without thinking twice: Tarantulash Mascara, the Primary Eyeshadow Palette Micro Palm, and the cleansing balms built to take waterproof mascara off without the usual oil-slick mess.
Jo Baker put this list together backstage, not in a boardroom — these are the pieces that made it into her kit before they made it onto a shelf. Tarantulash is built to hold through long shoot days without clumping. The Micro Palm palettes blend fast enough to use between looks on set, which also makes them fast enough to use on a weekday morning.
New here? This is the shortest path to figuring out whether Bakeup Beauty works for you — start with whichever one solves the problem you actually have, whether that's a mascara that survives a full day or a palette you can use without a tutorial.
