Tap to try on a Jo Baker Original Lash Look
This breakthrough formula delivers a soft-touch, weightless mascara that won’t smear, smudge, flake or budge. Wear a simple everyday lash, build Jo Baker’s signature thick, bold, spidery lashes so often seen on the red carpet, or whatever look the occasion calls for. This inky black volumizing mascara has the added benefits of conditioning and protecting while bringing structure to your lashes - all the drama, none of the heavy, crunchy lashes. It’s not just mascara, it’s a statement.
- Celebrity makeup artist Jo Baker has used countless mascaras over the years and picked out the best features of all of them to bring you the ultimate attitude lash.
- Use 1-2 coats for a simple everyday, wear, 3-4 coats for an edgy, cool lash that won’t quit, or build up 5+ coats for the inkiest black, boldest look.
- This soft-touch, weightless formula features Tila Tomentosa Bud Extract for volumizing and protective properties while Hyaluronic acid and Vegetable Collagen condition and moisturize - no crunchy, damaged lashes here!
- Big, curvy brush with varied-length bristles for the maximum deposit of mascara.
- Apply to lashes starting close to roots and brush through from root to tip, coating all lashes evenly. Apply additional coats for buildable volume.
- Don’t be afraid to get messy with it! Rock a smudgy attitude lash or use Wipe Out Micellar Water on a cotton swab to clean up around your eyes.
Key Ingredients + Benefits
- Tilia Tomentosa Bud Extract: creates a protective film/coat on the lashes making them luminous, with volumizing and protective properties
- Hyaluronic acid + Vegetable Collagen: conditions & moisturizes the lashes
- Vegetal Wax Blend: gives structure to the lash
Aqua (Water), Hydrogenated Olive Oil Stearyl Esters, CI 77499 (Iron Oxides), Stearic Acid, Synthetic Beeswax, Glyceryl Stearate, Acacia Senegal Gum, Butylene Glycol, Aminomethyl Propanediol, Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), VP/Hexadecene Copolymer, Polybutene, Glycerin, Phenoxyethanol, Panthenol, VP/VA Copolymer, Polyquaternium-10, Ethylhexylglycerin, Hydroxyethylcellulose, Tilia Tomentosa Bud Extract, Sodium Hyaluronate, Citric Acid, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Acacia Seyal Gum Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate