No fuss Bakeup beauty staples that you can’t be without, by celebrity makeup artist Jo Baker.
Products that will last and perform at the highest level. Reliable, red-carpet robust, beauty heroes. Durable and crafted to count on.
No second takes. No need to reapply. Whack it on and you’re done.
With two decades under her beauty belt and a long list of celebrity clientele, Jo Baker has built a reputation in the beauty industry for her unique approach to red carpet makeup. Always bringing a fresh cool aesthetic, she has attracted clients who want an element of attitude paired with modernity.
Jo has put the best of beauty through its paces, tried, applied and tested the most noteworthy beauty products on the market. In an industry saturated with confusing, trend based products Jo needed a tool kit she could rely on. Like really rely on.
Jo set out to simplify her beauty staples with a determined desire to develop products where others let her down. Trimming the fat, the excess and unnecessary. We’re talking pro performing, fast build formulas, products that work hard as hell. The products she uses in her kit on everyone, day in, day out. Each product is carefully designed and formulated to help you look and feel your best on the go with no time to spare. Upping the ante on makeup. Bakeup.
Loved by beauty editors & celebrities worldwide. Chances are you’ll love it too.
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