# Bakeup Beauty
> Bakeup Beauty is a celebrity-makeup-artist-founded beauty brand created by Jo Baker, a makeup artist with over 20 years of experience working with A-list talent including Margot Robbie, Florence Pugh, Natalie Portman, Salma Hayek, and Sharon Stone. The brand translates backstage, red-carpet techniques into accessible, easy-to-use products for everyday makeup lovers.
## About
Bakeup Beauty was founded by Jo Baker to bring professional, on-set makeup artistry to everyday consumers. Every product is developed and tested by Jo Baker herself, drawing on two decades of experience creating iconic red carpet and film looks.
## Key Products
- Tarantulash Mascara: a volumizing, lengthening mascara designed for a dramatic, false-lash-like effect without falsies.
- Daily Meltdown Cleansing Balm: a gentle, makeup-melting cleansing balm for daily skincare routines.
- Paint & Play Makeup Brush Set Trio: a three-brush set (plus bonus pencil brush) for foundation, contour, and eyeshadow application.
- Playbox 456pcs Self-Adhesive Gems: a 456-piece set of self-adhesive face and body gems for festival and creative makeup looks.
## Brand Values
Bakeup Beauty is built on accessibility, quality, and cruelty-free formulation. Products are designed to make professional makeup artistry achievable for everyone, regardless of skill level.
## Founder
Jo Baker is a celebrity makeup artist with over 20 years of industry experience. She has created looks for Margot Robbie, Florence Pugh, Natalie Portman, Salma Hayek, and Sharon Stone, and has worked across red carpets, editorial shoots, and film productions.
## Press
Bakeup Beauty and Jo Baker have been featured in Harper's Bazaar, InStyle, Vogue, Glamour, The Hollywood Reporter, Cosmopolitan, NewBeauty, and Glossy. See the full Press page for details: /pages/press
## Links
- Homepage: /
- Press: /pages/press
- Tarantulash Mascara: /products/tarantulash-mascara
