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Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes
June 10, 2026
Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes

A makeup artist's guide to finding the right vegan mascara for volume, length, and all-day wear — featuring Tarantulash by...

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Jo Baker, celebrity makeup artist and founder of Bakeup Beauty
June 04, 2026
Jo Baker's Celebrity Makeup Secrets: What a Top MUA Actually Does

Celebrity makeup artist and Bakeup Beauty founder Jo Baker has spent two decades on red carpets. Here are the real...

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Jo Baker's professional makeup kit
May 21, 2026
How to Build a Real-Life Makeup Routine That Actually Works

A no-nonsense guide to building a makeup routine for real life: fewer products, faster mornings, and looks that hold up.

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Celebrity makeup artist Jo Baker's professional makeup kit of vegan Bakeup Beauty products
May 11, 2026
How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses

The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...

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Jo Baker, founder of Bakeup Beauty, applying Tarantulash mascara in front of a mirror
May 07, 2026
The Best Vegan Mascaras of 2026 (Tested & Ranked)

We tested and ranked the top vegan, cruelty-free mascara formulas of 2026 by volume, length, and all-day wear.

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Woman enjoying a mindful cleansing moment while washing her face with Daily Meltdown cleansing balm
June 02, 2025
It's Okay to Meltdown

Self-care doesn’t need to be another item on your to-do list. Therapist Dr. Jaz Robbins shares how to turn your...

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Desert Road Trip neutral eyeshadow palette by Bakeup Beauty, a red carpet favorite
July 01, 2024
This Neutrals Palette Is a Red Carpet Darling

You saw it at the Met Gala. It sold out in 24 hours. Here’s how celebrity makeup artist Jo Baker...

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Color psychology in makeup — a spectrum of eyeshadow shades and the moods they evoke
July 28, 2023
Color Psychology 101

Have you ever wondered how color impacts your vibe? A light dive into color psychology and how certain shades can...

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Vanessa Kirby wearing Tarantulash mascara in a look created by celebrity makeup artist Jo Baker
July 25, 2023
Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today

Celebrity makeup artist Jo Baker has been quietly using Tarantulash mascara on her celebrity clients for the past year. Now...

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