Beauty Journal

The Tarantulash mascara brush showing its flexible bristles designed to coat lashes without clumping

How to Apply Mascara Without Clumping: A Makeup Artist's Guide

Clumpy lashes come down to too much product and dry coats. Celebrity makeup artist Jo Baker shares the wand tricks...

Hands scooping BAKEUP Daily Meltdown cleansing balm from the jar to remove waterproof mascara

How to Remove Waterproof Mascara Without Losing Lashes

Waterproof mascara shouldn't cost you lashes. Celebrity makeup artist Jo Baker shares the gentle, oil-based method to remove it completely...

Close-up of a woman's eyes with defined lashes wearing Tarantulash mascara, a celebrity makeup artist eye makeup look

Eyeshadow for Hooded Eyes: A Celebrity Makeup Artist's Step-by-Step Guide

Hooded eyes making your eyeshadow disappear? Celebrity makeup artist Jo Baker shares the exact placement, technique, and shades that keep...

Collection of Tarantulash vegan mascara tubes by Bakeup Beauty

Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes

A makeup artist's guide to finding the right vegan mascara for volume, length, and all-day wear — featuring Tarantulash by...

Celebrity makeup artist Jo Baker's professional makeup kit of vegan Bakeup Beauty products

How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses

The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...

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