Filters
How to Apply Mascara Without Clumping: A Makeup Artist's Guide
Clumpy lashes come down to too much product and dry coats. Celebrity makeup artist Jo Baker shares the wand tricks...
Read More
How to Remove Waterproof Mascara Without Losing Lashes
Waterproof mascara shouldn't cost you lashes. Celebrity makeup artist Jo Baker shares the gentle, oil-based method to remove it completely...
Read More
Eyeshadow for Hooded Eyes: A Celebrity Makeup Artist's Step-by-Step Guide
Hooded eyes making your eyeshadow disappear? Celebrity makeup artist Jo Baker shares the exact placement, technique, and shades that keep...
Read More
How to Build a Complete Vegan Makeup Kit: A Celebrity Makeup Artist's Essential Edit
Everything you need to create professional-quality looks using 100% vegan, cruelty-free makeup — curated by celebrity makeup artist Jo Baker,...
Read More
Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes
A makeup artist's guide to finding the right vegan mascara for volume, length, and all-day wear — featuring Tarantulash by...
Read More
How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses
The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...
Read More
This Neutrals Palette Is a Red Carpet Darling
You saw it at the Met Gala. It sold out in 24 hours. Here’s how celebrity makeup artist Jo Baker...
Read More
Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today
Celebrity makeup artist Jo Baker has been quietly using Tarantulash mascara on her celebrity clients for the past year. Now...
Read More
3 Reasons Tarantulash Is Not Just Mascara
Red-carpet tested, lash-conditioning and endlessly buildable — three reasons celebrity makeup artist Jo Baker calls Tarantulash “lash extensions in a...
Read More