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Jo Baker's professional makeup kit with Bakeup Beauty products, brushes and palettes
June 17, 2026
How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses

The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...

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Collection of Tarantulash vegan mascara tubes by Bakeup Beauty
June 10, 2026
Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes

A makeup artist's guide to finding the right vegan mascara for volume, length, and all-day wear — featuring Tarantulash by...

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Vanessa Kirby wearing Tarantulash mascara in a look created by celebrity makeup artist Jo Baker
July 19, 2023
Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today

Celebrity makeup artist Jo Baker has been quietly using Tarantulash mascara on her celebrity clients for the past year. Now...

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Tarantulash volumizing vegan mascara by Bakeup Beauty in its signature red bottle
July 19, 2023
3 Reasons Tarantulash Is Not Just Mascara

Red-carpet tested, lash-conditioning and endlessly buildable — three reasons celebrity makeup artist Jo Baker calls Tarantulash “lash extensions in a...

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