Journal

Ever been curious about how color impacts your vibe? Let's dive into some light color psychology and explore how wearing certain shades can boost your mood, send a message and leave an impression. Why does using color matter? At BAKEUP,...

Somewhere in the future, in museums far, far away, the humble Jo Baker’s eye-makeup looks will hang like art in the halls, with spectators scratching their heads, wondering how the heck she did it. In the now, that question is...

Tarantulash “The best mascara in the world”, according to celebrity makeup artist Jo Baker. Oh and her walloping celebrity following who think the same. Red carpet reliable. No smear, smudge or budge - What? So. Ever. The fabulous, fast-build and...