Bakeup Beauty is a vegan, cruelty-free makeup brand founded by celebrity makeup artist Jo Baker, selling eyeshadow palettes, Tarantulash Mascara, an eyeliner and lash line, and makeup removers built for waterproof formulas.
This is the full Bakeup Beauty range in one place: eyeshadow palettes, Tarantulash Mascara, the lash and eyeliner line, and the makeup removers built to take waterproof formulas off without a fight.
Jo Baker designed each product for backstage speed first — palettes that blend in seconds between looks, a mascara built to survive sweat and studio lights, cleansing balms strong enough for stage makeup but gentle enough for daily use. Every formula in this shop is vegan, and none of it is tested on animals.
If you know what you're after, filter by category below. If you don't, start with whichever problem you're solving — a palette that actually blends, a mascara that doesn't flake by noon, or a way to get both off at the end of the day without scrubbing.
