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Jo Baker's professional makeup kit with Bakeup Beauty products, brushes and palettes
June 17, 2026
How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses

The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...

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Desert Road Trip Palm Palette neutral eyeshadow palette by Bakeup Beauty
July 01, 2024
This Neutrals Palette Is a Red Carpet Darling

You saw it at the Met Gala. It sold out in 24 hours. Here’s how celebrity makeup artist Jo Baker...

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Tarantulash volumizing vegan mascara by Bakeup Beauty in its signature red bottle
July 19, 2023
3 Reasons Tarantulash Is Not Just Mascara

Red-carpet tested, lash-conditioning and endlessly buildable — three reasons celebrity makeup artist Jo Baker calls Tarantulash “lash extensions in a...

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