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What Is Multiverse Beauty?

When we say we are the first multiverse beauty brand, we aren’t talking about comic books, we mean that BAKEUP meets you wherever you are on your journey of self-expression from your mirror to the metaverse. That includes: 

  • Using in real life (IRL) products
  • Playing with augmented reality (AR) like our #feelgoodfilters on social media or our Virtual Try On feature
  • Customizing an avatar in virtual worlds with BAKEUP-exclusive products 

Whenever and however you want to express yourself, our vision is to give you the tools and resources you need to tap into your creativity. Here are just some of the ways we’re making available to you.

Next Level Virtual Try On (VTO) 

Curious what a particular shade in our Micro Palm Palettes might look like on you? All you need to try it on is a smart phone! Or maybe you just bought a Micro Palm Palette and need a little something to spark your artistry. We've got you! With VTO, you can try on individual shades in more modern ways than a wash of color across your whole eyelid. If you want a little more than single shades, there's also a Jo Baker original full eye makeup look you can try on! You can save the image to your phone for inspo or post on social media. Just be sure you tag us (@bakeupbeauty) and use #BAKEUPwithus - we want to see every supersonic pose!

PLUS, our VTO has a slider feature, so you can use it as your very own makeup guide. Just move the slider to the middle of your face. The AR filter will apply the look to one half of your face, and you can use your phone screen as a mirror while you apply the look IRL to the other half. 

Spreading Positivity in Augmented Reality (AR)


We’re here to be a positive, uplifting presence on social media, a space where we all celebrate each other’s beauty and creativity. That’s why we’re creating AR filters for social media that let you play, pretend and express yourself. Our very first #feelgoodfilter  on Instagram features our Disco Veiler Eye Adornment in Champagne. Stay tuned for more releases this year!

Want to go beyond social media and venture into the world of sustainable, digital fashion? Check out our Cosmic Veiler on DressX! With your purchase, you’ll get an AR filter version in your in-app Meta-Closet and have the option to upload a photo of yourself for a high-res editorial photo of your digital look.

Empowering Self-Expression in Virtual Reality (VR)

There are many virtual worlds out there in the metaverse, including the avatar-centric social universe Zepeto. After creating their own 3D avatar users can explore different worlds, and interact with other users through chats, games, photo booths and other events. There’s a wealth of fashion and beauty items to choose from in Zepeto to style your avatar, so you can express yourself in as many different ways as you please!

Whether you’re already a part of Zepeto or you’re ready and raring to go create your own avatar, come join us in our Zepeto Playscape! If your avatar is sporting any of our custom BAKEUP items, be sure to snap a photo or record a video in the Playscape and use #BAKEUPxZEPETO when you post it to TikTok!


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