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  • Color Psychology 101

    Color Psychology 101

    Ever been curious about how color impacts your vibe? Let's dive into some light color psychology and explore how wearing certain shades can boost your mood, send a message and leave an impression. Why does using color matter? At BAKEUP,...

  • Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today

    Celebs Have Been Secretly Wearing This Mascara and It’s Finally Available Today

    Somewhere in the future, in museums far, far away, the humble Jo Baker’s eye-makeup looks will hang like art in the halls, with spectators scratching their heads, wondering how the heck she did it. In the now, that question is...

  • 3 Reasons Tarantulash Is Not Just Mascara

    3 Reasons Tarantulash Is Not Just Mascara

    It’s Red-Carpet-Tested and Celebrity-Approved Celebrity makeup artist Jo Baker is known for her show stopping, gorgeous makeup looks. After testing virtually every mascara on the market over the last 25 years, she’s combined the top features of all the mascaras...

  • What is #freelining?

    What is #freelining?

    Introducing the groundbreaking beauty trend taking the world by storm: #FreeLining! Gone are the days of following rigid guidelines and precise techniques. It's all about tapping into your intuition, enhancing your natural features, and creating your own unique contouring. #FreeLining...

  • Grace Gaustad Shines on the Kelly Clarkson Show

    Grace Gaustad Shines on the Kelly Clarkson Show

    ICYMI: our co-Founder Grace Gaustad appeared on The Kelly Clarkson Show yesterday, performing their hit single “Disappear” from their sophomore album “PILLBX: whts ur fantasy?” (which drops today!) Jo Baker, the other half of our Founder dream team, created Grace’s...

  • This Neutrals Palette Is a Red Carpet Darling

    This Neutrals Palette Is a Red Carpet Darling

    You saw it at the Met Gala. You’ve heard about it in In Style. It sold out in 24 hours. Desert Road Trip is the last neutral palette you’ll ever need.  “The Eyeshadow Palette Olivia Wilde Wore to the Met...

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