Blog

Sometimes, all those tips for self-care can feel like just one more item being piled onto your to-do list. If your mental or emotional plate is already full, the idea of adding self-care might feel like a task more than...

There's no limit to where our co-founder, Jo Baker, derives inspiration for her makeup artistry. It could come from something in nature, a mood, an aspiration, or even someone's outfit. If you're just dipping your toes into playing with the bold...

Pastel makeup has become hugely popular lately, because of its fantastical, ethereal vibe. When you want to feel like you’re on Cloud Nine, pick up our Micro Palm Palette - Pastels to dip into a world of sweet, playful color.  Ready...

When we say we are the first multiverse beauty brand, we aren’t talking about comic books, we mean that BAKEUP meets you wherever you are on your journey of self-expression from your mirror to the metaverse. That includes:  Using in real...

“Gems have been a huge part of my kit in my pro makeup artist career. I’ve always leaned into this 3D adornment around the eye. It feels high fashion but almost like a punk attitude way of wearing makeup. But...

Our handcrafted, limited-edition Veiler Eye Adornment instantly transforms your eye makeup look by adding the perfect amount of disco drama or cosmic mystique.  This unique art piece was originally created by Fashion Designer Brea Stinson for BAKEUP Co-Founder, Grace Gaustad’s, music...