Blog

When we say #BAKEUPNotMakeup, we mean that BAKEUP is about embracing who you are and who you want to be. We’re not just another makeup brand. We’re the creative love child of two friends (recording artist Grace Gaustad and celebrity...

Color wash meets haze blush for this canary yellow look that’s guaranteed to get you in a springtime mood. Watch how Jo Baker, our co-Founder, blends these two on-trend makeup techniques using the yellow and orange shades from the Micro...

St. Patrick’s Day is just around the corner, and Jo Baker, our Co-Founder, went all things GREEN for it. All you’ll need is the Micro Palm Palette - Primaries and the Playbox by Jo Baker.  Here’s how to recreate this...

From bike shorts to bucket hats to dewy skin, the 90s are back in fashion and beauty this season. If you need a quick and easy makeup look to get you bright-eyed and ready for the day ahead, try this...

Our co-founder, Jo Baker, believes in using your entire face as a canvas to express yourself. That means using our Micro Palm Palettes on your cheeks, temples, and yes - your eyebrows.  You’ll only need two things to try this...

Playing with color should be fun, easy and accessible to everyone. That’s something Jo Baker firmly believes. Maybe you only have 5 minutes to get ready. Or maybe you’re new to BAKEUP’s colorful multiverse and you’re not sure where to...